As we move into 2015, there is one thing that seems pretty clear: social media isn’t going anywhere. Once thought of as a fad or trend with no staying power, this powerful engine has evolved and become an essential part of any good marketing mix. I hear it from our partners all the time: I know it’s time to embrace social for my business, but I’m still not sure how. Many partners I speak with feel a little intimidated or lost whenever they think about social media, which keeps them from ever starting.
ESTABLISH YOUR GOALS & OBJECTIVES
What are you using social media for? The answer to this question will guide the rest of your brand’s social media strategy. These goals should align with your larger marketing goals, but apply specifically to the advantages that social media offers.PICK YOUR PLATFORMS
According to a quick and dirty Internet search, there are now over eight hundred social media platforms. Who has time for that? The good news is, you don’t need to be on eight hundred platforms. You don’t even need to be on the top seven platforms. To use social media effectively, it’s important to know who you are trying to reach, where to find them, and how they’re using specific platforms.DEFINE YOUR VOICE
This is one (of so many places) where a deep understanding of your brand comes in handy. Your brand’s voice is what will set you apart from all the clutter in an endlessly scrolling feed. Keep in mind: this may align with your personal voice, but that’s not a given.CHOOSE YOUR TOOLS
Ready to make your life way easier? Use scheduling tools! There are plenty of free and paid options out there. The best ones help you plan out and schedule your social media posts in advance so that you don’t have to log-in multiple times a day or week to post. Not only does this save you time, it also helps you avoid getting sucked into your Facebook or Pinterest feeds when you want to be working.DEVELOP A CONTENT PLAN
Okay, this one could – and should! – take you a solid block of time. Content is what will bring potential customers in, and content is what will keep them engaged. To make your content plan easy to reference, designate 3-5 broad topics that relate back to your brand.CREATE A CONTENT RATIO & SCHEDULE
If there is one thing your consumers will look for after content, it’s consistency. Consistency among the type of content you’re posting, and when you’re posting it. A content ratio defines what percent of your content is dedicated to what types of posts. Generally, self-promotion gets a bad rap. Many social media experts advise creating a ratio that puts self-promotion on the lower end. Think about the brands whose accounts you haven’t hidden or unfollowed. Odds are, they are putting out meaningful posts that aren’t a constant sales pitch.TRACK & ANALYZE
At this point, you should be feeling pretty good about your new social media strategy! Just skipping ahead? That’s okay, you still deserve a pat on the back. The final step in creating your social media strategy is implementing it, then tracking and analyzing your results. A concrete strategy is dependent on your unique brand and audience. You can make predictions based on other marketing efforts or similar business’s, but really knowing what works is only possible through trial and error.social media strategy example
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