Effective Social Media

Effective Social Media Marketing and Better Blogging

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Try and keep it concise and don’t make your social media marketing strategy so lofty and broad that it’s unattainable. This plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing at social media. You don’t want to set yourself up for failure from the outset.

Build credibility before you sell Social Media

Whether your marketing your blog or your business – your Social Media goal must include a value proposition to your followers, friends, and connections. If you aren’t sharing anything of value, why bother sharing anything at all? Through becoming a resource of information, whatever your niche may be, you build credibility and validity – giving people a reason to care about what you have to say.

Join the RIGHT conversations at the RIGHT time

What is the single most important practice in the world of Social Media? LISTENING. To be followed closely by ACTION. Paying attention to your surroundings, listening to conversations, and then jumping into those conversations at the right time is how you establish new connections, generate leads, and build your overall community. Just as listening is nothing without action, your actions will miss the mark if you aren’t listening.

Test the unusual

Social Media isn’t safe, it isn’t comfortable – it’s unpredictable and constantly changing. Don’t fight the change, embrace it and add to it. The best way to keep both yourself and your audience invested and interested is to push boundaries, step out of your comfort zone, and do some things you’ve never done before. Be bold, be innovative, be unique, and above all, be yourself.

Use Your Community as a free Market Research Program

We talk so much about the “giving” of Social Media but it’s just as important to remember that there can be just as much “taking”. Ask questions and request feedback. Don’t talk TO your audience, talk WITH them. Tap into the power of community and use it to your advantage.

Engage in online communities as a person first, as a marketer second

Don’t kid yourself, you’re going to promote yourself and the work you do both on and off-line. But think of Social Media as a conversation tool, not a direct advertising medium. Approach your audience and community as an engaging conversationalist rather than a sales rep. You’ll establish brand credibility simply by being “present” in your respective niche.
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