Strategic Goals for Social Media Contests
Too many people are making mistakes in how they view contests. Social media contests seem like a great way to drive business: you set
developing a social media strategy something up, you make people like you or follow you and voila! You’ve
social media strategy template met your objectives — sales and brand loyalty
how to create a social media strategy are going to soar! Right? Wrong. There is a lot more to the social dynamic than just counting up the number of fans on social networks. Even though expanding the number
social media plan outline of people following you can certainly gain more exposure for you than if you had less, the quality of the interaction, and the potential
social media strategy template to actually reach the people who follow you are more important. Before you plan out a contest, you need to consider more than numbers
social media strategy example 2012 because if you don’t, you will just be wasting your time and money.
Establish what you want to achieve
If your answer is more followers or friends, I am going to play
social media strategy example pdf the role of a two year old and ask: Why? Why? Why? Why do you want
social media marketing strategy more friends and followers? Why is this going
using social media to help your business? Now play the why
social media strategy ppt game with yourself. When you have asked why to every
social media strategy pdf answer you come up with you should be well on track to having narrowed it down to your
developing a social media strategy true goal. Something like: I want to expand my reach. I want to raise awareness about
developing a social media strategy for nonprofits our brand. I want to build a community and loyalty. I want to show others that
developing a social media strategy pdf we care. Every business has a different objective, but I guarantee you the reason for getting more followers is not to just have numbers — you want
social media strategy template some kind of result. When you know your why, you can then figure out your how. Do not just
social media strategy example do a contest to do a contest, you will get nothing out of it.
Get people to care — start a movement to connect
By simply offering a contest, you are not making
ron jones social media people care. Do you have any idea how many
develop new connections contests are out there? There are actually people who make a
example social media strategy living off just entering
social media plan contests online. If you set up a contest that just
social media plan template involves a click, you stand no chance of creating a movement
social media plan example or making an impression. You are giving something away — you have to get value out of it. The best way to get people to care is to make them get involved. Find
social media strategy a fun, easy way to make them invest. When people have invested into
social media plan for nonprofits something, even if its just time, or thought,
social media proposal example they are likely to remember you. Create a situation where the person has to think about
how to create a social media plan their entry, and ideally make
social media plan it something that relates to them personally. This will help show them the
social media objectives connection between your brand and them — connect.
Get to know people and let them lead!
Creating a situation with your contest where people have to give
social media plan template 2015 their opinion or share something about themselves is a great way to get
social media strategy plan pdf to know people. Whether it is an existing client, or follower or a new one. The whole basis
social media strategy plan template of social media is building
social media strategy template relationships. This is a great way to start. Have them share a picture, a moment,
social media strategy map jumpstart an opinion, or story. This will certainly drive dialogue,
social media strategy plan ppt allow you an opportunity to acknowledge their entry,
social media strategy pdf and make the relationship more personal. It also allows
best social media campaigns for community building, others will now be able to participate and keep the energy
social media secure of the contest in motion as people have something to comment about and discuss. You can also learn a lot from what matters to your community as you see how
marketing by social media they direct things,
social media roadmap template or what they choose to talk about. Now isn’t that a better start to
social media strategy outline work with than just a like?
Create a situation where people get to know you
You’re important here. Your brand is what you are
social media marketing trying to build. You’re giving something away to promote
social media marketing strategy your business. Make the experience stick. Consider bringing your brand
social media marketing plan into the contest by asking people to share stories of why they want
social media marketing companies what you are offering, or what they like about your brand,
social media marketing services or how they got to know you or ask them to reference a previous post
social media marketing university from your site/content. Your fans will post this publicly
what is social media marketing and new people (their connections) will have a chance to read this too. In essence make them promote you through cool stories or kind words as part of the contest. It’s a win all around.
Ask people for their opinion (a.k.a. Free Market Research)
You can ask new followers to share with you what they like
social media marketing jobs about your page, ask them to comment on other posts you have besides
social media and marketing the one about the contest. Get them involved with your brand. You will not only create
social media marketing agencya better opportunity for yourself to lock in with new people, but you will also get some feedback about what you’ve been doing so far. Feedback is extremely valuable,
social media marketing company and social media has given us opportunity to collect it in easier ways
social media marketing plan template than ever before. In addition, people appreciate when their opinions
social media marketing world are taken into account, that’s building dialogue, trust, and relationships.
Expand your points of contact to make an impression
Involve more than one social site as part of the
social media marketing tips competition. If you’re working off Facebook,
social media marketing toolsthen make part of the contest to send a tweet about the brand
marketing social media or contest. Or put the answer to a question you’re asking somewhere
benefits of social media marketing in your blog, or how about your Pinterest or Instagram account! Give people options to do what
using social media for marketing they are most comfortable doing but make sure in the process you touch them from a few
social media marketing strategiesdifferent sites. You’re increasing your exposure and potentially building loyalty by getting them
social media marketing manager involved in multiple places where in the process they learn more about you. If you’ve done it right,
marketing with social media they will like what they see — and you’ve made an impression.
Get people involved with video and photos
The key to engagement is sharing, share something with your community,
social media marketing software but let them know you also care about them, and what
how to use social media for marketing they care about. Give them a chance to post pictures or videos. Let them share their lives
social media marketing courses and be acknowledged. Share their submissions on your photo sharing sites
social media marketing b2b (and look at number 6 above — double bonus — expand your contact points!) Or check out “Tout†a very cool interactive video “messaging†tool. You can “Tout†the info about the contest
social media marketing for small business and with Tout, anyone with a mobile, webcam and Facebook account or email, can leave a “Tout†reply! Its fast, its easy, its creative and it is engaging. Get people to share any way
social media marketing job description you can think of, and you’ll be ahead. Haven’t tried Tout? Check it out, 15 seconds to engage your community and spotlight them.
Leave the bureaucracy and red tape behind
I recently saw a contest where the rules of
marketing and social media the contest on Facebook stretched about two pages long. If I was entering
social media marketing salary this contest, and saw the detail I had to read through,
social media marketing statistics I’d leave without even checking out their page! Consumers don’t have
top social media marketing companies time for this. People do enough paperwork at work,
social media marketing training don’t make them bring it into their spare time too. If your contest requires that much CYA, maybe you should rethink it a little — make the rules
social media marketing news & prize appropriate to your risk and audience.
Be creative and encourage creativity
People love a challenge. If you invite people to be creative,
social media marketing classes it makes it interesting for them. Creativity also produces
social media marketing network incredible ideas that may provide new opportunities for your brand. By making this a part of your contest strategy,
marketing through social media you really create an opportunity for added
social media as a marketing tool value from your “give-away†investment.
Make it easy, fun and relevant
Whatever you do, make sure you are making it
social media marketing certification a fun experience. People remember things that stand out, that make
social media marketing consultant them feel good. Don’t weigh things down keep it light,
social media marketing ideas and entertaining. The challenge then is to make sure whatever you do doesn’t
social media marketing packages lose sight of your brand and what you want to accomplish. Whatever the content make it somehow relevant to your brand. Don’t just
social media marketing proposal give away an iPad if you have a fishing supply store, unless you tie it in with the value it will give in the field you are promoting. For example, giving away an iPad so people have access to your
social media marketing for dummies super cool website when they are out fishing. You get the idea right? Tie it in
social media in marketing so people remember you as part of the contest,
effective social media marketing not so they just take the prize and run.
Create a feeling of being part of something
Everyone likes to feel a part of something. If you integrate
social media marketing definition the steps above, I think that you will accomplish this. Do something
social media marketing firm that makes your participants enjoy being in the conversation,
social media marketing firms or using a brand that they can relate to. Bring the brand home,
social media marketing books make your community feel like they matter and are part of
social media marketing conference everything you’re doing in their participation.
Be present and find a way to make it last
While you run your contest, you need to make sure
small business social media marketing that your social media responses are there — don’t leave your community alone and answer every 24 hours. Be there actively,
social media marketing plan sample keeping the momentum of engagement going. Comment, encourage and motivate. This doesn’t end with the end of the contest. You need to remember the vibe
marketing on social media of the contest even after it’s done. If you ran things right, you will have engaged and commenting followers — keep it up. Once you’ve opened that door, keep the
social media marketing campaign energy flowing, do not disengage. All of the points
social media marketing los angeles above list opportunities to build relationships. To learn more about how your brand is perceived,
social media marketing degree to understand what your community values,
social media marketing strategy template and to most importantly for you to respond. If you run
social media marketing resume a contest with all these ideas and objectives in mind,
social media marketing campaigns you will not only end up with one happy winner,
social media marketing servicebut with a whole added community of actively participating members.
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